It is easy to envision an idea. The true challenge lies in following the thread of that idea and stitching up a design. Project Purkul began when the dynamic female artisans joined hands with individuals that could potentially help further the vision and take it to new heights, but it has never been a one-way street. Two ladies in particular have been the pillars of its conception, and serve important roles at the Project.
A self-starter with gumption, Sunita Tyagi is Project Purkul’s Head of Production. After the COVID crisis struck and brought a wave of unemployment to the village, she rounded up as many artisans as she could so that they could work from home in the form of samuhas. She has been greatly instrumental in the germination of the project. “I like it here because this is our own independent establishment,” she says. “The ladies who come here also work with a free mind, and their needs are provided for.” Sunita is proud of her identity as a localite and of what the artisans are achieving through the brand.
It was a blend of both economic reasons and a genuine interest in the craft that led Neetu Rana to applique, patchwork and quilting - and ultimately Project Purkul. Today, she is the Stock Head and Inventory Manager of our establishment. She is a huge facilitator of the collaborative culture here. She vouches for the inclusive environment at Project Purkul.
Different kinds of work is encouraged. Everyone isn’t put in the same box. Neetu envisions a bright future for Village Purkul. “It’s not just the ladies that are getting empowered, it’s the whole area. Everything, from the shops around us to the men and children of the place as well. One day, I am sure that just the mention of our name will be enough to conjure the image of our prosperous village.”
- Rhea Sharma